Maroon 5 poster analysis

Maroon 5 fall into the genre of pop rock and were formed in 1994 as Kara’s Flowers, originating in America. This poster is advertising their new album tour ‘Hands all over’. The main focus of the poster is the five members of the group, the dark black background used emphasises each members face while the pale white lines used around the group also gives the impression of a spotlight around the artist emphasising their fame as well as drawing the audience’s eye to the centre of the poster. By positioning the group in the centre of the poster the audience can see straight away who the poster is advertising, this has been done intentionally to again emphasise the group’s fame and to draw the audience into the centre of the image so that they are the main focus of the advertisement. The red V used throughout the poster represents the roman numeral for 5 which links to the name of the group, it also gives the group a unique attribute which makes them stand out from similar and competing groups in the media. The main font used is quite simple; the white font against the black background makes it stand out and the red V gives the font a distinctive look that is individual to the group. This said the two o’s linking together could represent the strong relationship that the group have with one another and it again give the group and clear and recognisable trait. The small advertisement of their new album at the bottom of the poster links to the tour and promotes their new album allowing them to publicise their tour and their album at the same time thus appealing to a larger audience.