Lord CD Analysis

The codes and conventions used on the front cover are the artist name and the album name. Lorde’s album cover ‘Pure Heroine’ is very simplistic, the cover does not contain any images and merely has the artist and album name on the front. Lorde may have done this, as she did not want to reveal too much about the songs or because she felt the songs could speak for themselves. The background is charcoal coloured and the font used is white, this could show Lorde’s purity within a tainted society. This is also highlighted by the contrast in colours, where the majority of the colours used are dark with just a small quantity of light colours. The album title ‘Pure Heroine’ is literally a righteous female leader, and her name Lorde is a feminisation of the noble noun, both make a bold statement and may highlight how Lorde views herself among society. Lorde uses the same font on her advert as she does on the album for consistency and professionalism. Also if she uses the same font on all products associated with her people will know who she is without having to have a photo of her.

On the back cover the codes and conventions are the song list, the distribution information and a barcode. The back cover of the album maintains the simplicity of the front however it contains the single names, a small digital image of what seems to be Lorde, she may have done this to give the audience a small insight into her appearance without revealing to much. She may have decided to put it on the back, as she did not want her appearance to be the main focus of the album. Additionally there is a barcode and the distribution information, which is to comply with codes and conventions of albums and allows the audience to know more about the background of the album and the artist. 

The disc is white which again represents purity among the dark, which represents a broken down society. The only content on the disc is a black ‘L’, which is the same font as all other information, which has been done to have consistency among the product, additionally to maintain consistency there is the same digital image that is on the back cover. The booklet inside the album is again black with white writing and the pages contain the song lyrics and images of the artist. This is appealing to fans if they want to sing along to the songs or if any words are difficult to understand they can check to find out what the artist is saying.