A2 Student Video Analysis 2

The video starts with an establishing shot, yet the camera is unsteady and out of focus. This demonstrates poor camera skills, as they are not able to hold a steady shot appropriately. This, as a viewer creates a bad impressions and takes away from the potential of the video. The use of the corridor doesn’t fit in with the theme or lyrics of the song, which makes the video, seem unprofessional and amateur. Furthermore, they have not used their surroundings wisely as the fire alarm is seen in the background, this is due to the camera being shot from the right, demonstrating poor consideration of appropriate framing and setting. However, the lip-syncing has been done to a good standard. With this said, the singer doesn’t make consistent eye contact with the camera, this would not engage the audience. The actor they chose also occasionally grins, which gives the impression that he is not taking the video seriously and suggest that he is not fully committed to the video. Additionally, they have not shown efficient understanding of mise-en-scene elements, with little consideration of lighting, facial expressions, placement of props or positioning of the characters within the frame. They have shown basic understanding and use of editing and shot transitions as unnecessary effects have been used. However, they do show some skill with camera cuts being used at appropriate times.  As the story of the video continues it becomes clear that they are on a night out, with this said the use unsteady shot and blurred image is not appropriate as it again creates an unprofessional ambiance throughout the video. The overall quality of the video is poor; there is little evidence of using appropriate skills and knowledge to produce a video appropriate to the task set.