The
video starts in a church at a wedding, the priest asks Katy if she takes the
man to be her husband she says ‘I do’, he is then asked if he wants Katy to be
his wife. There is a close up of his throat in which we see him gulping, this
highlights his nerves. We see the congregation all looking at each other in
concern, this is due to the fact they think he will say no. There is a close-up
of Katy Perry’s face where she has minimal eye makeup and bright pink lips. She
turns her head away from the camera and she pulls a disappointed face before
turning back towards the camera and beginning to sing. The camera zooms out to
show Katy Perry is in a chapel with a group of people dancing behind her while
she shakes her head about to get married. She has her hair down with a
fascinator in it and she is wearing a pink wedding dress. The colour pink is a
symbol of unconditional love and means that your marriage partner should show sincere
appreciation of you. The camera changes to show the groom as Katy says ‘You
change your mind’, this suggests that Katy is speaking to the man and also the
sentence she is saying contradicts with the meaning of the dress colour as the
groom obviously doesn’t appreciate Katy if he has changed his mind about their
wedding. The camera pans to show the wedding guests who are all moving their
heads to the beat of the music and the goes back to show the bride and groom
where the bridal party behind them are also dancing, this could suggest that
the guests are too busy enjoying the music that they are not concerned by the
seriousness of the situation that is occurring. The camera has a close up on
Katy’s face in which she looks unimpressed as she sings to the groom. Katy says
‘changes clothes’ and after that the camera cuts to the man pulling his blazer
down. This suggests that the man is taking the lyrics Katy is singing to him
literally and is acting upon what he hears. The camera cuts back to Katy
singing and then it zooms out so that we can see both the man and hers faces,
where he begins to look away from Katy as if to say he doesn’t want to hear
anymore and is tired of her moaning. Katy then begin to punch the flowers into
the mans stomach as she sings ‘you’re no good to me’ as if she cant believe she
was so naïve to love and trust the man.
The
man then runs away from the alter and a tracking shot is used so we move down
the alter with him. Katy follows the groom and we see them both leave the
church and begin to run down the road. There is a shot/reverse shot between the
man running who is looking back at the camera as if the camera is on Katy and
Katy running from a side and front angle, which are medium long shots to long
shots. Katy’s facial expressions suggest that she is distressed and that she is
potentially close to tears after her heartbreak. The man runs around a corner
and where he is so distracted by Katy behind him he runs into and pushes over a
person in a hot dog suite and he just gets up and carries on running without
concern for the other person. This may have been done to embarrass the male
character and to show Katy’s superiority, as she did not make such a mistake. Katy
then gets onto a bike in the hope that it will make it easier to catch him
however she struggles to control it. Within their chase they disrupt a lot of
people but carry on without concern. Two people focused solely on each other is
stereotypical of people who are just starting a relationship and are falling in
love. This is a contrast to the actual events as the couple are separating. Additionally not caring about other people is
stereotypical of teenagers, which could suggest that they are too young to
consider a serious commitment. In the next shot Katy is in the background and
has high key lighting, which is natural, and from the sun on her making her
clearly visible. The man who is in the foreground has low-key lighting which
makes only has outline visible. This would have been done to show that Katy is
the central focus of the video.
The
man hides in a gap between the walls, where he ends up in a building attending
a party. The man is smiling and crowd surfing, which suggests he is not
concerned with his previous actions and just, wants to enjoy his life. The
lighting in the room is red which is a symbol of both love and danger. Also red
is a colour associated with heat and the song is called ‘Hot N Cold’. The singer of the band appears to be Katy,
this could suggest either he cannot escape her or he can’t stop thinking about
her and sees her everywhere he looks. Katy sings the lyrics ‘your plain boring’
as the man is shown dancing in a crowd of people dancing. This contradicts what
Katy says as clearly the man knows how to have fun, however it could be Katy is
saying he is boring as he just blends into a crowd and does the same things as
everyone else. He leaves the party to
escape from Katy but is greeted outside by Katy and a group of angry brides,
this suggests that the groom makes a habit of leaving women at the altar and
that he has a lack of concern for other peoples feelings. The brides all have
streaky makeup and they are all wearing ripped lingerie style wedding dresses.
The dresses being lingerie styled gives the impression that the women are
trying to win the man back and are trying to show him what he’s missing,
however the outfits are ripped and the make-up is messy which could mean the
women have given up or they have came to realise that they deserve more. The women are also holding baseball bats and
hitting their hands with them in an angry manner, this highlights their
frustration with the man and how they want to punish him for how they were
treated. The women all get on bikes to chase the man, this is because
stereotypically men are faster runners than women and therefore being on bikes
will give them an advantage. The bikes the women are riding are pink, which is
gender stereotyping to what is expected. Additionally the women are all looking
straight at the camera and have a determined look in their eyes, which gives
the impression that they are not going to let their targets out of their sight.
The man then stands in a doorway to try and escape the women, he pulls out his
phone and a video of Katy appears on the screen. This again links to the idea of
the man not being able to escape from Katy. While on the screen Katy appears
distressed and also often makes gestures that link to the song lyrics. The
video then cuts between the footage of the women chasing the man and him
looking at Katy on his phone screen. The man becomes overwhelmed with Katy’s
presence and runs away. While running he ends up by a new building in which
Katy is stood in a different outfit. This time she is wearing a white t-shirt,
yellow shorts and a black hoodie. She may be wearing this outfit to symbolise
her youthfulness and also the hot pants allow her to flash her skin and show
the man what he is missing. She has straight hair and she is wearing green eye
shadow. The colour green is a colour,
which represents well being and also learning, growth and harmony. This gives
the impression that Katy has learnt from her experiences and is ready to move
on with her life. Katy and mainly the people behind her do a choreographed
dance routine. This would have been done intentionally to show that Katy is
over the guy and that she can have fun. The man looks around with an
overwhelmed facial expression this could be due to the sheer quantity of people
around him, especially as there is the Katy in the shorts and hoodie but also
bridal Katy and the other brides all stood around. Another man then points to
the right where the video cuts back to the Katy at the party. The man falls
over a boom box as he tries to back away from the brides, this suggests that
seeing all his exes in front of him is causing him discomfort and it is also
highlighting his stupidity. Bridal Katy appears with a zebra and there is a
rainbow behind her, the man’s face looks very shocked by what he is seeing as
ordinarily people don’t walk along with zebras on leads. This may have been
done to show Katy’s superiority or to show that Katy always gets what she
wants. The music fades out to emphasise the end of the song or what must have
been a dream as the video cuts back to Katy and the man stood at the altar. The
priest then asks the man again if he wants to marry Katy. The congregation all
lean in with anticipation and a groomsman has a fearful facial expression; this
could have been done to show their doubt or their impatience. The man says ‘I
do’ and everyone breaks out in cheers and dancing to highlight the joyousness
of the situation. The bride and groom run down the aisle, which represents
their excitement and almost their necessity to start their lives together. Throughout
the video there is product placement, firstly when Katy is performing on stage
she is wearing Diesel sunglasses and
belt, when the man goes outside and first discovers the brides there is a Pontiac which the women surround and
lastly the phone used by the man is a Nokia.
She would have used these products as the companies would have sponsored the
production of the video in return for advertisement of their products.
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