Rihanna Digipak Analysis

For the front cover Rihanna has used a medium shot of her face and used a black and white filter suggesting a newspaper theme linking to the title ‘Talk That Talk’ which could be seen as a newspaper headline.  Rihanna has posed for this image with her mouth slightly ajar, creating a provocative vibe, which Rihanna is well known for. The lighting darkens her hair and emphasizes her face and neck and defining her features producing a glamorous and attractive image which would appeal to audience especially the male demographic. Rihanna has used a cool and urban styed image which links to the style of hip-pop she produces. They have also placed the title of the CD in small grey writing in the bottom of the screen, although this is atypical to have the writing so small, it could suggest that Rihanna just wants this CD to be identified by the main image as it is very strong.  The R in the top left corner emphasizes Rihanna’s brand, as it is a well-known icon in the font style that is linked to her.  

The back uses an image of Rihanna slightly slouched smoking creating what is seen as a ‘cool’ look. Her outfit consists of an adapted version of a suite and tie, however she has adapted it to a more relaxed and provocative look.  The animalistic zebra print could suggest a wild side to the album and to Rihanna. Atypically the name of the songs is printed in small font making it harder to read, however you can still tell they are the names of the songs due to the bright red colour of the font. It also contains the distribution and copyright information on the left side of the section next to the barcode, this is typical as theses two parts are normally small on the bottom of the cover.

The digipack also contains two posters of Rihanna; the first one on the left side is a black and white image of her posing in a once again provocative pose. This suggests she is appealing to the demographic that might see her as a sexual object. Her retro hair and outfit could suggest she is imitating the 1920’s pinup girl creating a desirable image. The second poster is a newspaper style with a headline and main image, it is the same image used on the front of the digipack and as the main image. The disc is also uses the image also follows the theme of the newspaper style, however it does not contain an image but the title and the song names.