Katy Perry Digipak Analysis

This digipak contain many typical codes and conventions, the front cover shows the main artist, artist name and album name, the back cover contain a barcode, song list, and copyright and distribution information and the CD has images on it which link to the songs and the digipak theme. The digipak also contain a poster of the artist, which is also very typical convention.

The front of the digipak is simply an image of Katy Perry lying naked on a cloud of candyfloss. This image stands out and will catch the eye of perspective buyers; it also links to the artists single ‘California girls’, the music video involves Katy Perry in a candy land with the image of her lying on candyfloss clouds. Fans of Katy Perry and the song will recognise this image and it will again draw them into the product. The fact that this is a quite an explicit image suggest that the album is aimed at an older audience however the pink candyfloss theme implies that she is aiming her album and her overall image at a younger audience. The pink, red and blue colour scheme on the album is also very typical of a pop artist; people who are unaware of the Katy Perry will be able to relate to this and identify the album and the artist as pop and may buy into the ‘brand’. The artists name is in a bold font which is a very typical convention of a digipak; the jelly font used also makes the artist seem unique while still linking to the theme of the digipak. Similarly a candy cane font has been use for the album name ‘Teenage Dream’, this album name relates to her single teenage dream and will again attract her target audience and others who are familiar with the song.

The back of the digipak is in keeping with the candy theme, the candy floss clouds used for the background makes it easily identifiable that the album links with Katy Perry again as it refers to her single ‘California girls’. The font used for the song list also links with the candy theme, the majority of the font is similar to the font used for the artist name with a jelly font being used and the o’s are a similar font to the album name with a candy cane font being used. This said using a constant font makes the digipak look more professional and more appealing to a fan or perspective buyer. Again the candy font makes the artist seem unique while still relating to her single, making Katy Perry as a brand very recognizable and appealing to buy into. Finally the back of the digipak also contains a barcode and copyright and distribution information, which is a common convention of a digipak.

The middle section of the digipak shows a picture of Katy Perry lying on a cloud, this again links with the front of the digipak. The positioning of her body is very suggestive which again implies that the album is aimed at an older audience however the candyfloss clouds once again brings her target audience back down to a younger teenage demographic. The digipak also comes with a poster of the artist where we can see Katy Perry sitting with giant cakes; this compliments the front and middle sections of the digipak as it is in keeping with the candy theme. It also implies that the artist is aimed at a younger audience this contrasts with her facial expression and her body language, which is again quite suggestive, and appeals to a male audience. Finally the CDs in in the digipak have images of a sweet and a doughnut on it, which again links to the candy theme and gives Katy Perry as a ‘brand’ a unique image, which is distinctive to her.