Britney Spears Digipak Analysis

The codes and conventions on the front cover of Britney Spears digipak are the artist name, album name and a photo of the artist. The artist name and album name are small and white and are in the top left hand corner, the colour white could be a representation of the artist’s purity. Additionally white is a colour which means starting a fresh, this could be associated with the artist as it is a greatest hits album to leave her released songs in the past before going on to future releases. The main focus of the front cover is the image of Britney where she is wearing black bra, a black leather jacket with a feathered collar and a pair of black hot pants, her costume contrasts with the text as they create the illusion of the artist being more dangerous and sexy. The contrast could be a representation of the change from old to new Britney in which she is leaving behind her childhood and venturing into adulthood. The image of Britney is on a mirrored silver background, the colour silver signals a time of reflection and a change of direction as it illuminates the way forward. This again relates to the idea of Britney growing older and reflecting on her past music releases.

On the back cover the codes and conventions are the song names, a barcode and the distribution information.  The back cover has white writing on a silver background, this would have been done for consistency with the front cover, this is to help ensure the product looks professional and gives the company behind it a good name.

The middle section of the digipak contains pictures of the single covers for all of the songs on the album. This may have been done to help the listener identify the songs they are listening to. Alternatively it may have been done to link with the idea of Britney reminiscing on the past.

The digipak contains two discs, one has the album name in white and a plain grey background, the other disc has the same writing and additionally ‘limited edition remix bonus disc’ but this time the background is grey and has images of Britney single covers on it. These images are the same as those on the middle section. The discs having different backgrounds would have been done to help differentiate the discs and therefore what the person is listening to. 

The front cover of the insert has the same image as the digipak front cover however this time the background is a matte grey as apposed to shiny silver. Grey is a colour, which is a transition between two non-colours, and this again is a representation of Britney’s transition between life stages.