From our website research we have seen a clear and consistent theme from website to video to logos and merchandise. As well as this when looking at Hozier's official website we noticed a very clear theme with simple colours and easy access. With our own website we wanted to follow this style to match the genre of Alternative. We have also included links to our social networking sites (Facebook and twitter) as these are common features on websites today. they allow more audience participation and will appeal to digital natives in the new generation of the media age.
We also wanted to target our demographic of 16-25 year olds with our colour scheme and easy accessible site.
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